About KiRiVOO Name & Pattern


Probably you already know that the name KiRiVOO is derived from Estonian word kirivöö, which refers to the national costume band (belt). What you don´t know is the profound story that lies behind our pattern, therefore, we would like to share it with you.

There are more than 200 different antique bands in Estonia – each one of them has a very special and unique pattern. KiRiVOO´s pattern designer Tarmo gathered many images of those belts and cut out small fragments that could fit in / blend with the modern world and chic fashion. 

There are other remarkable things to know about KiRiVOO´s pattern. It´s also inspired by:

  • the double collar of our Liisa shirt in our first collection;
  • the white-taled eagle or sea-eagle (Haliaeetus albicilla), who is the largest and protected bird in Estonia, where the brand was born. 

KiRiVOO pattern embodies a modern, ethnic and earthly style as our apparel do.  

When belts help to keep clothing tight in style, KiRiVOO is dedicated to manufacture comfortable, essential and desirable apparel.

Click here to read more about KiRiVOO philosophy and unique selling points.