People Behind the Brand



Managing Founder, Creative Director Fashion Designer, Co-founder
Ines Karu-Salo Teele Koel

Ines is Estonian entrepreneur, currently travelling for work between London and Tallinn. In 2012 she decided to follow her dream (to build own fashion label) and went to study in the London College of Fashion. Ines has a Bachelor and Master´s degree in International Business Administration, and is a Co-Founder / Member of the Council at Mothercare Baltics. She enjoys shaping the world and doing things that matter.  Teele is a Tallinn-based fashion designer and a final year BA Fashion Design student in the Estonian Academy of Arts. She has also studied Crafts & Home Economics in Estonia and Fashion Design in the Escola Superior de Artes e Design in Portugal. Teele´s collections have been awarded and showcased at ERKI fashion show. She enjoys dancing Estonian folk dance and designing beautiful things.